10 Most research categorizes grocery retailers as following either an Every Day Low pricing (EDLP) or a High Low (Hi-Lo) pricing strategy at a store or chain level, whereas this paper studies retailer pricing and promotions at a brand-store level. It empirically examines 1,364 brand-store combinations from 17 chains, 212 stores and six categories of consumer package goods in five U.S. markets. ...

In this paper we explore the possibility, heretofor unexplored in the marketing literature, that firms “invest funds” in their pricing processes. This builds on some of the recent economic work on the costs of price adjustment. To do this we undertook a two-year, cross-disciplinary, ethnographic study on the nature of investments made by senior managers to enhance the effectiveness of the prici...

We measure the revenue and cost implications to supermarkets of changing their price positioning strategy in oligopolistic downstream retail markets. Our estimates have implications for long-run market structure in the supermarket industry, and for measuring the sources of price rigidity in the economy. We exploit a unique dataset containing the price-format decisions of all supermarkets in the...

OBJECTIVES This paper investigates the pricing strategy (perfect flat pricing, perfect monotonic pricing, intermediate) used for multiple dosage medications listed in the Ontario Drug Benefit Formulary. METHODS All multiple dosage solid medications containing a single active ingredient newly listed in the Ontario Drug Benefit Formulary between 1996 and 2005 were identified. The relationship b...

The literature provides some stylized guidelines for choosing between skimming and penetration pricing for new products in simple competitive scenarios. However, these guidelines do not resolve the practical dynamic pricing problem in the current complex dynamic environments, characterized by numerous brands, each with multiple products and price points, and differentiated on a variety of produ...

Given the new realities of the digital age, information goods providers like print newspapers are experimenting with different pricing models for their online content. However, it is not clear how information pricing strategy may influence word of mouth (WOM) via social media that has emerged as a dominant channel for raising awareness about a newspaper’s articles and acquiring new visitors to ...

Software as a Service has become a dominant IT news topic over the last few years. Especially in these current recession times, adopting SaaS solutions is increasingly becoming the more favourable alternative for customers rather than investing on brand new on-premise software or outsourcing. This fact has inevitably stimulated the birth of numerous SaaS vendors. Unfortunately, many small-to-me...

 This research studies a supply chain with two competitive suppliers and many buyers. The suppliers compete in the market based on their operation efficiencies as well as their pricing strategies. We investigate the switching decisions between the short-term pricing strategy that expands market and the long-term strategy that maximizes profit. The suitable pricing strategies based on their ope...

Research on multimedia adaptation usually assumes undifferentiated, best-effort service from the network, and relies on signaling mechanisms such as packet loss rates for feedback. These methods result in unfairness to adaptive applications in the presence of aggressive, non-adaptive applications. A network with enhancements for QoS support, and usage and QoS dependent pricing, can use pricing ...

The sports industry has seen a rapid adoption of dynamic pricing practices in recent years. However, there is still limited understanding on the effect of dynamic pricing on revenue in sport event settings and how to execute effective dynamic pricing strategies. In this paper, we address these issues by developing a comprehensive demand model for single-game ticket sales that can be used to pre...