The competitiveness of a tourism destination depends on the sustainability of its economic and environmental resources. The aim of this paper is to determine the key factors in achieving the sustainability of a tourism destination in relation to the performance obtained. A methodology based on the opinions of stakeholders is developed to determine the sustainability factors and performance in t...

The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...

The medical tourism industry comprises a combination of tourism and medical services and has attracted the attention of most developed and developing countries during the last decades. This industry has capacities which guarantee progress not only in the economic field, but also in the cultural and political spheres; capacities that can deliver great advantages and opportunities in promoting th...

All industrial sectors such as tourism have been affected by the outbreak of COVID-19. Struggling with current crisis, spiritual that is inseparable physical experience, cultural, and religious practices should re-manage their destination branding activity through an intensive communication process. This research aimed to update literature applying a qualitative method. It explored concept perc...