Rural tourism, a dynamic industry with a promising future, can play a key role in economic improvement of talented countries such as Iran. Abyaneh village is one of the best-known villages in both Iran and the world. The number of annual visitors of this ancient village is approximately 550,000 that is a considerable number. Within a short radius of Abyaneh there are five villages (Barz, Tare, ...

Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been under-investigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current s...

rural tourism, a dynamic industry with a promising future, can play a key role in economic improvement of talented countries such as iran. abyaneh village is one of the best-known villages in both iran and the world. the number of annual visitors of this ancient village is approximately 550,000 that is a considerable number. within a short radius of abyaneh there are five villages (barz, tare, ...

In order to attract more tourists visit a particular place, destination content marketing plays an important role. Tourism research has recently shown interest in marketing; especially when tourism is advertised. Currently, there no scale available measure for promoting destination. The present study two primary objectives. First, investigate the dimension of related context. Second, develop an...

Destination image has been extensively studied in tourism and marketing, but the questions surrounding discrepancy between projected (perceptions from National Tourism Organizations) perceived destination tourists) as well how may influence sustainable experience remain unclear. Poor understanding of cause tourist confusion misuse resources. The aim this study is to empirically investigate if (...

Examples of niche tourism have emerged in parallel to the growing importance food destination management and marketing. this include mushroom tourism, tea or udon among others. This study analyzes one specialist forms tourism: dairy tourism. Dairy is leisure tourist practice that leads discovery production, transformation, commercialization processes milk derivatives. Specifically, objective re...

This paper represents a pioneer work on the discussion of the effects of the localisation of cultural markers on tourism destination websites on user’s destination image. First, a preliminary research was conducted on 130 sites in order to identify the cultural markers of New Zealand, Chinese and Indian tourism destination sites. Afterwards, an experiment was conducted to investigate the influe...

Safety and security are key aspects for the success of tourism in every destination. Rather than objective risks, it is rather the tourist's individual and subjective perception of these risks that mostly infl uence destination choice and in the long run tourism fl ows from one country to another. Th e concept of risk perception has been highly studied in tourism, however the literature remains...

Risk is an inherent factor in the traveler's choice of destination. Tourism destinations differ in many aspects including their location, economic condition, cultural and political status and crime. Given such differences, the analysis of destination risk and its dimensions is of substantial interest. The current study explores the risk factors perceived about Iran as a tourism destination usin...

Competition between tourism destinations on national, regional and local levels continues to intensify due to the pressure of globalization (Friedman, 2006). Accordingly, destination Management Organizations (dMOs) have to constantly reevaluate and re-engineer the same time, tourism development pressures destination areas through increased resource consumption and, land fragmentation while poli...