Customer segmentation is a key piece of company’s business strategy. This paper presents the online users tourism platforms through recency, frequency and helpfulness users. 2-tuples model applied to these variables be more precise without loss information. In addition, functionality proposal made by authors verified use case in which TripAdvisor opinioners are segmented reference experience li...

This study evaluated customer reviews about The Clink restaurants to understand how they are rated and what experience is gained by fine dining in a prison. Charity runs training four U.K. prisons aims change attitudes transform lives through prisoner rehabilitation. research used an interpretive case of the evaluate online posted on TripAdvisor. In total, 3951 were analysed using Leximancer 5....

The world is changing, and companies are becoming more exposed to systems beyond their control. Nowadays, hotels and restaurants main communication channels are online review platforms (e.g., TripAdvisor, Yelp), newspapers share news on social media (e.g., Facebook, Twitter) and merchants compete on shopping comparisons websites (e.g., Google Shopping, Nextag). Online reviews systems are the st...