The strategies of many organizations have recently included digital transformation. Digital initiatives in enterprises proven to be essential tools for ensuring the sustainability business processes. Trends from previous periods remain relevant, but priorities their deployment are changing and speed implementation advanced technologies is accelerating. This article focusses on transformation as...

Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...

there is little consensus on the corporate diversification-efficiency relationship in the diversification literature. according to the corporate diversification, firms have a tendency to get more market share with diversifying in the local segment or in the international market. theoretically, a contradictory exists between the profitable strategy and the value reducing strategy in the diversif...

There is a general consensus among practitioners and researchers alike that IT business alignment improves business performance. Typically, alignment is analyzed at a strategic level. Yet, it has to be implemented in daily operations to be effective. Therefore, in this paper we introduce the concept of operational IT business alignment, reflecting the functional integration at the structural le...

The aim of this study is to investigate a behavioral approach by anchoring bias as a criterion to explain 52-week-high strategy and trough this we can find an explain for momentum strategy at uncertainty situation, to the companies listed on the Tehran Stock Exchange. The information uncertainty criteria include the book value to market value (BV / MV), company age (Age), the size of the entity...

Global economy is experiencing a transition from industrial, product-centered to innovation, service-centered. The implementation of open innovation strategy requires us not only to exploit the core competence of the firm, but also to explore the core competence in the future. This paper integrates the views of firm development theory, real option theory and open innovation paradigm into one an...