Grasping the concept of transience or time has been a basic theme in art; hence it is no surprise that Proust also tried to search for lost time. However, many people try impossible: capture ephemeral. In any case, fundamental art, although its representability always questionable. As Jauss (1952/1996) writes, “time special relationship with narrative art” (p. 5). notion inherently difficult de...

This article explores how the ‘Black is Beautiful’ movement transformed attitudes towards beauty standards within black communities and cosmetics industry tried to capitalise on these shifts in their marketing strategies. It charts redefined generated a proliferation of companies products exclusively for women, success attracted widespread attention from across industry. However, this demonstra...

Advertisement is a persuasive media aimed at persuading and influencing the public. Every day, advertisement can be found anywhere, such as in newspaper, television, radio, also magazine. Pantene shampoo product that very famous especially among women. Its almost every media. In this research, researcher aims to investigate how Indonesian ads verbally visually represent image of women with beau...