From the perspective of consumers, taking "Changbai Mountain Ginseng" as an example, the paper has proved the influences of geographical brand image on consumers’ behaviors. And further more, it has confirmed the significant adjustment function of WOM information on the relationship between geographical brand image and consumers’ behavioral intentions. The conclusion of the study can provide ra...

positive word-of-mouth (p-wom) has a strong influence on purchase decision of new customer. today, firms try creating loyal customer with positive wom and use from this competitive factor in increasing their market share. this research showed that website usability (wu) has a positive effect on customer satisfaction (cs), and also this element have a positive effect on customer loyalty (cl). cs...

This p~q)er describes a. method for positio,ing unknown words in an existing thesa,rus by using word-to-word rela.tionships with relation (case) markers extracted from a large corpus. A suitable area (if the thesaurus for an unknown woM ix estimated l)y integrating the human intuition I)urled in the thesaurus and statistical data extracted from the corpus. To overcome the prohlem of data sparse...

Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country’s production and marketing strengths and weaknesses and this image affect customer attitudes like purchase intention. The purpose of our study was to develop and validate the relationship among country image, e-WOM and purchase intention of foreign products. B...

The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...

Mathematical model for hit phenomena in entertainments in the society is presented as stochastic process of interactions of human dynamics. The model use only the time distribution of advertisement budget as input and the words of mouth (WOM) as posting in the social network system is used as the data to compare with the calculated results. The unit of time is daily. The WOM distribution in tim...

This study aims to analyze the effect of product quality, price, brand image, E WoM and on purchasing decisions for Oriflame products. Case studies at SPO Amalia Kartika Putri Situbondo.This type research is included in quantitative research.The sample used was 40 respondents with a purposive sampling technique. The data analysis method Multiple Linear Regression analysis.the influence Purchase...

word of mouth (wom) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. it plays a critical role in services in which quality of consumers’ beliefs affects their choice. wom has a particular importance in tourism industry because intangible products cannot be used before consumption. the current study aims to in...