Negative stereotypes about older people are discussed with specific regard to their negative influence on the mental and physical health of older people. Much research has demonstrated a clear, direct threat to the cognition of older persons when older individuals believe in the truth of these negative stereotypes. For example, the will to live is decreased, memory is impaired, and the individu...

Abstract Objective To analyze the repercussions of ageism directed at older people during covid-19, through content available on Youtube™ platform. Method Netnographic, exploratory and qualitative study, whose data were collected in videos platform; a thematic analysis Bardin's was performed elements discussed light Theory Stigma. Results Three categories explain investigated phenomenon: expres...

Abstract Older adults have been statistically proved to be at a higher risk of getting severely infected by the coronavirus COVID-19, evoking sweeping narratives compassionate ageism surrounding them in different discourses. By analysing media content, scholars from areas alerted us about amplified aroused pandemic crisis. However, we are still short empirical evidence learn how is constructed ...

Elderly persons, in addition to their health needs, also have a need for being socially perceived as persons and considering aging normal life process. Throughout history, older people been considered social problem, resulting negative attitude towards the old age group. Ageism is term denoting discrimination of group because age. Discrimination occurs belief that causes changes make person les...