The aim of this paper is to provide an analysis that will be necessary for the development a future digital marketing plan CubiCasa OY with main goal attract new customers in United States market. Specifically, following topics are addressed during analysis: external and internal examination market assess current company’s position market; performing empirical research figure out most important...

Today, e-banking is used as a strategic tool by the global banking sector to attract and retain customers. The present paper is the outcome of an empirical study conducted with the objective of investigating bankers’ views regarding ebanking. It covers bankers’ perspectives on e-banking activities of respondents, impact of e-banking and promotional measures used by banks to promote ebanking. Th...

Online marketing has influenced the consumers all around the world. This opens up a way for the small enterprises to enter the international market and enjoy the benefits like the MNCs located in different parts of the world. Advertising products and manipulating the customers to buy is one of the techniques used by the international companies. As a result some companies take standardization as...

Servicescape is one of the differentiation strategies by which general shopping malls can attract customers. By investigating Internet shopping malls from a viewpoint of environmental psychology, this study tries to expand the subject of servicescape, previously used to address physical spaces, into the Internet. An analysis of 490 questionnaires found that all of the four aspects of e-services...

Small and medium-sized enterprises (SMEs) face more serious challenges to their survival than do larger firms. To succeed, SMEs must establish and maintain credibility in the marketplace to attract the resources required for survival. Most co-opt legitimacy by mimicking the cues that signal credibility to convince potential stakeholders that something stands behind their promises. This research...

This paper represents one of the first few studies on Internet marketing strategies of business-to-consumer (B2C) firms in Singapore. A survey was sent to CEOs/marketing managers of 400 firms, of which 92 usable responses were obtained. The results of hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships...

To attract customers, firms offer personalized services. This is perceived beneficial by many customers as it enhances the purchase experience and addresses customers’ needs. However, to offer personalized services, customer data has to be collected and analyzed. This practice gives rise to privacy concerns and can inhibit the usage of such services. Our research aims to address the tension bet...

Mobile platforms enable third-parties to extend and enhance functionalities of products and services by mediating these to consumers. A tremendously successful example is Apple’s App Store where third-party developers contribute applications that add to the usefulness of the mobile device. However, research and practice still struggle with understanding why and when such mobile platforms prospe...

a r t i c l e i n f o Firms are increasingly seen to provide customization tools for customers to personalize products and service tailored to the customers' specific needs. How to attract and empower customers into the personalization process and how to improve the effectiveness of personalization are important for firms. The current study examines the moderating effects of two popular enablin...

This study shows whether service quality affects customer loyalty, brand image, and satisfaction as intervening variables. The is very important to understand the of company’s product services. good effective a combination marketing strategy on retaining attract new customers. loyalty in construction company not easy achieve due special customed expertise needed by each customer. image industry...