Effective marketing depends on knowledge of customer behavior and competition. This is especially true for location-based marketers who risk sending alerts at inopportune moments or to the wrong targets. This study analyzes check-ins around Times Square in New York City using Foursquare, a location-based mobile application. The findings reveal interesting patterns of certain consumer segments f...

Problem definition: Firms providing products and services to low-income base of the pyramid (BOP) customers are increasingly utilizing independent contractor agents rather than employees in their distribution models. We empirically investigate best way help perform better. Academic/practical relevance: BOP represent one-third world’s economy but make five United States dollars or less daily. Pr...

This paper presents the findings of a survey of 237 high tech small and medium sized businesses based in the UK. The survey is part of an ongoing comparative study of high tech small businesses in the UK and Japan. The paper describes the growth, innovative activity and market structure of businesses studied. Based on characteristics of the businesses and their CEOs five ‘types’ of high tech sm...

Businesses today, including non-profits, recognise the need for knowledge management (KM). KM may require new strategies and goals before it can be implemented, or it can be aligned with current business strategies for quicker implementation. The framework presented here is for managers in companies and organisations to use to align their KM strategies with business strategies to improve perfor...

The paper presents possibilities of improving design and manufacturing preparation processes of configurable (variant) products in scope of realization of mass customization strategy. Knowledge based engineering tools are presented as a base for building systems for automation of design and manufacturing preparation. Methodologies of building KBE systems are presented and described, authors’ ow...

Collaborative Businesses are often interpreted as the new organisational form of the 21st century. Such organisational forms exist to satisfy complex needs, which one company could usually not satisfy on its own. This means that the participating companies in Collaborative Businesses are to a certain degree dependent on each other. From a business-IT alignment perspective, Collaborative Busines...

In this paper we present a feasibility study we conducted in a German county in order to assess the potential of a legal knowledge system in the domain of family law. The goals of this project were to describe the actual work processes, to propose optimized processes if needed and to develop a prototype. Our study was based on interviews, on two test cases submitted to clerks and on an online q...

Knowledge-based recommenders support an easier comprehension of complex item assortments (e.g., financial services and electronic equipment). In this paper we show (1) how such recommenders can be developed in a Human Computation based knowledge acquisition environment (PEOPLEVIEWS) and (2) how the resulting recommendation knowledge can be exploited in a competition-based e-Learning environment...