The success of a partnership depends fundamentally on the partners' active and vigorous participation in the achievement of the common goals. The commitment to these goals is associated to each partner's attitudes and intentions. These intentions, in turn, are linked to the partner's beliefs concerning the expected outcomes of a collaboration opportunity. This work proposes an approach to asses...

Based on Lewinian goal theory in general and self-completion theory in particular, four experiments examined the implications of other people taking notice of one's identity-related behavioral intentions (e.g., the intention to read law periodicals regularly to reach the identity goal of becoming a lawyer). Identity-related behavioral intentions that had been noticed by other people were transl...

Self-determination theory has been applied to the prediction of a number of health-related behaviors with self-determined or autonomous forms of motivation generally more effective in predicting health behavior than non-self-determined or controlled forms. Research has been confined to examining the motivational predictors in single health behaviors rather than comparing effects across multiple...

Globalization and the ubiquitous nature of the Internet facilitate e-commerce activities across nations. These activities demand a new conceptualization of online consumer behavior that transcends national boundaries and takes into consideration cross-cultural effects. To better understand what drives e-commerce across cultures, we apply a theory of planned behavior (TPB) perspective to capture...

Food tourism has been growing globally in recent years. is considered as special interest tourism, attracting tourists who have a great food. Tourists spend significant percentage of their budget on the purchase local food products and related activities, contributing to sustainable development touristic destination process. This survey took place Crete, Greece, throughout period 2021, 4268 val...