While the paradigm of utility maximisation has formed the basis of the majority of applications in discrete choicemodelling for over 40 years, its core assumptions have been questioned by work in both behavioural economics and mathematical psychology as well as more recently by developments in the RUM-oriented choice modelling community. This paper reviews the basic properties with a view to ex...

Typically, modern economics has steered away from the analysis of sociological and psychological factors and has focused on narrow behavioural assumptions in which expectations are formed on the basis of mathematical algorithms. Blending together ideas from the social and behavioural sciences, this paper argues that the behavioural approach adopted in most economic analysis, in its neglect of s...

Currently, users disregard the low level of privacy protection and allow excessive data gathering by dominant online platforms. In return, they receive personalised social-media services from such companies. However, fault is not entirely with consumers. This article aims to identify circumstances that support argues gatekeepers both exploit several heuristics lead cognitive biases take advanta...