Numerous studies argue that corporate social responsibility (CSR) helps companies build strong and positive relationships with consumers. However, it is not well understood why certain are more effective in their CSR activities than others. Some have attributed this difference to the country setting, but results inconclusive. Building on signaling theory, study explores transparency as a bounda...

Abstract The current medical crisis and, implicitly, the economic one, generated by Covid-19 pandemic have brought increased attention to issue of brand-related consumer loyalty, as loyal consumers are safest and most stable source profit in social context. It is well-known that there no equality between notions satisfaction loyalty. two not synonymous, only a relative, but sufficient condition...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

aim and background: complex nature of children`s affectionate problems requires assessment and usage of modern treatments. the present study aimed to investigate the effects of attachment-based therapy on depression symptoms in girl students of primary school who had attachment problems. methods and materials: this study was an empirical plan with pretest-posttest, follow up and control group. ...

With increased concern for environmental and social issues, consumers the apparel industry have become more interested in topic of sustainability. Numerous brands strive to reposition sustainability by employing credible sources maintaining information transparency get consumers’ recognition. By stimulus-organism-response (S-O-R) framework, this study experimented with how positioning (EPA vs. ...

Purpose As Generation Y is considered to be a lucrative segment for emerging devices, this study investigates the effect of emotional brand attachment, from romance perspective, on loyalty smartphone users. Furthermore, examines gender differences in same relationship. Design/methodology/approach The adopted cross-sectional survey method and data was collected 300 respondents. Data analyzed usi...

The conversation between humans and Artificial Intelligence (AI)-enabled intelligent voice assistants (IVA) can create bonds that go beyond a mere utilitarian purpose. emotional cues in Human-AI lead consumers to feel connected with the AI-agents even consider such relationship as cool. Although brand coolness is known affect consumer behavior, little about how perceive close IVAs what drivers ...

Purpose Studying tourist behavior provides the privilege of diverging in competition between destinations to attract tourists. Previous studies have explored effects on brand satisfaction, attachment and loyalty. However, there is a lack that investigated intuition behind shaping behavior. To address this issue, study aims contribute providing viewpoint apply locus control (LOC) theory tourism ...

This study aimed to find the role of image congruence in context robotic coffee shops. More specifically, this proposed that three types including actual self-image congruence, ideal and social aid increase brand attitude. In addition, it was attitude positively affects attachment loyalty. For this, collected data from 325 customers who used The analysis results indicated have a positive influe...