Various forms of language used in phone advertisements are characterized as Smart Communication Technology. This paper investigated the variety doublespeak innovative communication technology smartphone advertisement. Advertisements will usually be made attractive possible to attract consumers' attention. As a result, many ads offer beauty through images and words that can mislead consumers. On...

The COVID-19 pandemic has prompt­ed governments and brands around the world to produce short audiovisual spaces with different objectives. This research examines governmental business communication within Ibero-American sphere. Audiovisual products belonging YouTube official channels of govern­mental institutions were observed. These productions have been categorized ac­cording their intention ...

Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With rapid development of trends, consumers desire to be looked modern, stylish, and fashionable. This adopts neutral fashion, making it suitable individuals any gender. In its marketing strategy, ERIGO incorporates Integrated Marketing Communication (IMC). research examines appl...

To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based (FBBE). Methodology: For present study, responses have been elicited from sample of 69 company executives. Multi-stage sampling (method random sampling) is used study to select The collected dataset analyzed through SPSS (version 25) AMOS 24) software. Cronbac...