Although a lot of Japanese companies has started to introduce brand management system, the regulation and rules for the disclosure of brands acquired as a part of business combination is not prepared in Japan. In June 1997, the Japanese regulation for the consolidated financial statements was amended so that purchased goodwill can be presented fairly in a balance sheet. This paper examines fina...

Named Entity Recognition (NER) is a task which helps in finding out Persons name, Location names, Brand names, Abbreviations, Date, Time etc and classifies them into predefined different categories. NER plays a major role in various Natural Language Processing (NLP) fields like Information Extraction, Machine Translations and Question Answering. This paper describes the problems of NER in the c...

T he Women’s Empowerment Project (WEP) was created by the Chicago Coalition for the Homeless (CCH). Its goal is to empower women who are homeless to advocate for their right to decent and affordable housing, child care, and livable wage jobs. Critical to these efforts was the acquisition and development of an abandoned building on Chicago’s South Side: the Brand New Beginnings Project (BNB)1, a...

INTRODUCTION Tobacco companies vary pack colours, designs, descriptors, flavours and brand names on cigarette packs to target a multitude of consumers. These different brand variants can falsely imply that some brand variants are less harmful than others. Uruguay is the only country that requires cigarette companies to adhere to a single presentation (one brand variant) per brand family. METH...

The reach of the Internet and the low cost of selling products online have made it possible for anybody to participate in the online market. In this paper, we argue that e-commerce can be a brand name’s curse due to information asymmetries and the existence of indifferent consumers, which perpetuate counterfeiting of branded products and the infringement of brand names in emarkets. Counterfeiti...

The purpose of this study is to see whether product brand names that use foreign languages, especially English, are perceived as higher quality, more luxurious, and modern than local languages by consumers in developing countries. population were residents Banten Province, Indonesia. Data collection using a questionnaire distributed via google form collected many 275 respondents' answers. analy...

OBJECTIVE The aim of this study was to compare the provision of medicines information in medical journal advertising in Australia, Malaysia and the United States. METHODS A consecutive sample of 85 unique advertisements from each country was selected from the advertisements published between January 2004 to December 2006 in three widely circulated medical journals and one prescribing referenc...

While a plethora of studies on gamification advertising exists, little is known about how consumers process different types brand elements (logos and names) placed in computer games, whether differences information processing lead to variations memory. This gap addressed by conducting three rigorous experiments. In Study 2 we find that, general, logos stronger memory than names – something as t...