We study the impact of social influence on the performance of ads on social networks. Using data for several ads on Facebook for two different firms, we measure the impact of past connections on the click rate and endorsement rate of ads. We find that increase in the connections does not lead to an increase in the click performance and may even decrease the click performance. We also find that ...

By enabling connections between individuals, Social Networking Sites, such as Facebook, promise to create significant individual as well as social value. Encouraging connections between users is also crucial for service providers who increasingly rely on social advertising and viral marketing campaigns as important sources of their revenue. Consequently, understanding user’s network constructio...

1. Strengths: This paper is one of the first I have seen (probably the first?) to openly acknowledge that inter-AS relationships are more complicated than monolithic AS-level business relationships, and to recognize that some noise in the data (e.g., poisoning) can interfere with inference. Business relationships are useful for understanding the Internet’s topology and routing, but existing dat...

The paper aims to analyze the business relationship in LPG (Liquefied Petroleum Gas) distribution and marketing Indonesia as it has an important strategic role for most Indonesian people. By using a juridical empirical approach, results showed that Pertamina is state-owned company assigns duties end-user. To reaches end-user needed by another intermediary, namely agent. legal between agent stip...

Business goals often conflict. Conflicting goals can come from within an organisation, or may appear as external threats: goals may be friendly or hostile. Relationships between goals therefore need to go beyond conventional and/or inclusion. This paper suggests an economical set of four relationships: threatens, mitigates, aggravates, conflicts with. It gives examples of three general types of...

INTRODUCTION This chapter will challenge the accepted notions of cultural vanilla applications for e-Commerce and e-Business on the Web. The approach taken suggests that national culture exists at all levels from the visual to the implicit behaviors that frame interpretation of business process when undertaking e-Commerce. Studies done show quite clearly that culture distorts he relationships i...

The emergence of social networks in centralized and distributed virtual communities is one of the hottest topics in today's research communities. Trust and reputation ontologies which capture the social relationships and concepts among interacting parties offer a standardized and common understanding of a problem domain such as electronic business in autonomous environments. To improve interope...