At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, this time, e-commerce is main sales channel reach consumers. Especially doing through applications because of ease use. It a variety payment systems, includin...

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...

Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...

Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated the reasons for this behavior. This research aims exert triggering effect store atmosphere on compulsive Both qualitative and quantitative methods have been applied achieve aim. Finally, we found ...

The purposes of this study are to the factors influencing consumers' purchasing behavior in Uniqlo, find determinants behavior, and understand views on various factors. marketing idea is consumer-oriented, with a focus consumer rather than product. We distributed survey questionnaire 100 Uniqlo consumers collect data. results show that affected by psychological, personal, social, cultural combi...