City branding was established as an endogenous development strategy – the need to build city’s own identity. This identity is reached through study of history, culture, economy, trajectory, products and potential well design symbolic structures attract investors tourists create specific demands. The participation a government entity expected for these purposes thus encouraging those contributio...

City branding has been widely applied in cities Indonesia, including the city of Surabaya. However, efforts implemented are still not running properly. In case Surabaya City, there is a separation between Surabaya's physical identity and associated with citizens. Thus this research was conducted aim to identify city's as by citizens The method used quantitative analytical techniques namely desc...

The New Normal Era needs future adaptation, in order to ensure cities still have competitiveness and resilience the tourism sector during pandemic. Therefore, this study aims evaluate implementation of Smart Tourism Branding concept Bantul city, Indonesia, COVID-19 This is a quantitative study, using random sampling method obtain data from 230 respondents through questionnaire, which was analyz...