Consumers’ prior experiences shape an episodic memory which largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that a brand image influences our cognitive and emotional perception. Nevertheless, it has not been well described how autobiographical memories of brand images differ from those of other types of im...

Objective: Sclerosis is a neurodegenerative disease that is important in measuring and evaluating the cognitive abilities of its patients. Therefore, the diagnostic dimensions of functional differences in cognitive abilities of subgroups of this disease are important.  Methods: The research was done with post-event design. The sample consisted of 60 subjects from different groups of patie...

Deficits in specific cognitive and psychomotor capacities, such as attention, reaction time, memory, and hand-eye coordination ability are associated with increased crash risk, especially among older drivers (e.g., Anstey et al., 2005). Higher-order cognitive processes are also closely linked with hazard perception skills (e.g., Groeger, 2000). Employing a large professional driver sample, this...

The sense of smell, though rarely considered important in America, clearly delineates cultural boundaries; this is both demonstrated and promoted through marketing and advertising of consumer products. Historical analyses is invoked to explain why Americans have different tolerances for body odor than their European predecessors. Cultural perceptions of smell are assessed according to Maiy Doug...

This study sought to examine the effect of helmet weight on cognitive performance and mental workload. Twenty participants were studied in three one-hour sessions. The participants were asked to read and work with computer under three conditions: while wearing no helmets, while wearing a helmet that weighed 800 g (A), and while wearing a helmet weighing 1500 g (B). “N-back” task and Continuous ...

In natural situations, speech perception often takes place during the concurrent execution of other cognitive tasks, such as listening while viewing a visual scene. The execution of a dual task typically has detrimental effects on concurrent speech perception, but how exactly cognitive load disrupts speech encoding is still unclear. The detrimental effect on speech representations may consist o...

A group of fifty epileptic patients were tested with neuropsychological tools for cognitive functions like memory, intelligence, visuomotor coordination, spatial perception and body schema perception. Patients were on carbamazepine and were tested after three months. Seizure improvement was shown to have different effects on different cognitive functions. Memory and intellectual deficits improv...

consumer behavior is the most important issues in microeconomics. in neoclassical economics it is assumed that in order to reach the goals, human behavior is based on absolute rationality. while, simon criticizes the paradigm assumptions of neoclassic school and introduces the bounded rationality. since, because of uncertainty and lack of access to enough information, human faces with limited c...

BACKGROUND Older adults manifest difficulties in speech perception, especially when speech is accompanied by noise or when speech is rapid. Several explanations have been suggested to account for age-related changes in speech perception, such as changes in hearing sensitivity or a more general decline in cognitive functioning. The purpose of the present study was to directly examine the relativ...