Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product. Its universal nature allows us explore problems improving efficiency marketing management in various fields activity, including sports. The social significance sports can significantly influence readiness specialists adapt strategies tools the...

This paper makes a case for the use of design in business-to-business marketing. Although design most clearly is a competitive asset in consumer marketing, the vertical connections force upstream use of design. This development coincides and complements corporate and product branding, where design is seen as a way to verify and sustain the claims given in branding. Finally, the paper contains s...

Profitability for leading corporations depends on increasing revenue while containing advertising and marketing costs. In an effort to acquire a complete customer profile, many organizations have created large, customer-centric relational databases. After compiling and centralizing customer data, companies are faced with the challenge of translating volumes of customer data into knowledge that ...

The pharmaceutical industry is well known for using SAS to perform quantitative analysis for clinical research. Lately, however, competitive pressures have created opportunities in the marketing departments to use SAS for Data Mining. Applications such as sales force planning and direct marketing to doctors and consumers are employing many new SAS tools and techniques. This paper will provide a...

In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. Having a knowledge about the various types of markets that exist in the world, and in particular in Asia which is perhaps the most rapidly growing market, will help achieve this objective. This paper provides us an ...

This paper introduces how green marketing influences the sustainable development of garment industry. It analyses the cost and profit to implement green marketing, both in a short term and in the long run. In a short term the cost may increase. However, in the long run, the income will overweigh the cost. There’re five reasons: reduced cost, expanding export by broking down green barriers, esta...

Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to ev...

Since no competitive online algorithms exist for general knapsack problems, we consider online variants of knapsack problems with two assumptions: (i) the weight of each item is very small compared to the knapsack capacity; (ii) the value-to-weight ratio of each item is lower and upper bounded by two positive constants L and U . We design a deterministic threshold-based algorithm for the online...

Evidence suggests that small to medium sized enterprises (SMEs) have failed to capitalize on the Internet to facilitate the management of customer relations (e-CRM) and the creation of competitive advantage (Chen & Popovich, 2003; Geiger & Martin, 1999; McGowan et al., 2001; O’Toole, 2001). This is attributed to a lack of influence, time, finance and specialised knowledge, (Carson & Gilmore, 20...