This paper empirically investigates how the intensity of direct-to-consumer advertising depends on the sales channel, using data from the US mutual fund industry. The empirical analysis exploits the presence of two sales channels within the industry, one where firms sell directly to end consumers and another where firms sell through expert intermediaries. I find that firms in the direct sales c...

Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research...

In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions. Additionally, the study compares the group’s attitudes toward TV advertising vis-à-vis the three types ...