نتایج جستجو برای: consumer involvement
تعداد نتایج: 217596 فیلتر نتایج به سال:
After more than ten years of widespread use of e-commerce, there are still only a few models to specify the connection between consumer acceptance and the characteristics of an online shop. In particular, the available literature does not provide any constructs to evaluate the most basic functionality of an online shop: its search features. In this paper we describe a shopping experiment to val...
The authors develop a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent. They estimate this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation. The results show that the influences of the determinants of online trust are different across ...
Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which brain regions respond to preferred packages and to what extent neural activation patterns can predict realistic low-involvement consumer choices. More specifically, this was assessed ...
This paper examines the motivations for the construction of consumer decision tools (CDTs). CDTs are Web-based decision support systems aimed at improving the quality of consumer decisions. CDTs are useful for high involvement choices, such as car or university programme selection, where the consumer is strongly affected by the outcome. Firms will supply CDTs only when they desire informed, mut...
Electronic word of mouth is available to customers in different types of online consumer reviews, which can be used to help them make e-commerce purchasing decisions. Customers acknowledge that online consumer reviews help them to determine eWOM credibility and to make purchasing decisions. This study uses surveys and multiple regression analysis to create an extended Elaboration Likelihood Mod...
This paper develops a game-theoretic model of heterogeneous consumers to analyze the effect of cooperative involvement on quality-enhancing product innovation activity, the pricing of food products, and the welfare of the groups involved in the context of a mixed duopoly where an openmembership consumer co-op competes with an IOF. Analytical results show that the involvement of the member welfa...
hydatid disease is a rare parasitic disease, which mainly involves liver then lung tissues. cardiac involvement is very rare, especially when there is not hepatic involvement. we describe a 47-year-old woman with a history of a lung hydatid cyst who was referred to rajaei heart center, tehran, iran in 2012. her chest computed tomographic scan showed a cardiac mass. echocardiographic examination...
Methods Staff responsible for studies included in a Unit Progress Report (MRC CTU, April 2009) were asked to complete a questionnaire survey regarding consumer involvement. This was defined as active involvement of consumers as partners in the research process and not as subjects of that research. The electronic questionnaires combined open and closed questions, intended to capture quantitative...
Over the past four decades, there has been a widespread movement to increase the involvement of patients and the public in health care. Strategies to effectively foster consumer participation are occurring within all research activities from research priority setting to utilization. One of the ten principles of the Cochrane Collaboration is to 'enable wide participation', and this includes cons...
Understanding the dynamics of voter behaviour has been an area of interest to consumer researchers and marketers for sometime. This study focuses on specific issues related to voter behaviour via a study of voters in an Australia State election. Data were gathered from 159 voters using a survey administered using a drop off and pick-up. The results indicate that voter concern and involvement pl...
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