We test the hypothesis that people conform to certain social norms, i.e. that some individuals may be willing to pay a higher price premium for green products the more widespread green consumerism is in society. To investigate consumer preferences for environmentally friendly products, we conducted a choice experiment where the respondents were asked to choose among coffee products varying with...

Social commerce enables companies to promote their brands and products on online social platforms. Companies can, for instance, create brand pages on social networking sites to develop consumer–brand relationships. In such circumstances, how to build consumers’ brand loyalty becomes a critical concern. To address this, we draw upon the relationship quality perspective to suggest that brand loya...

In February of 2011, U.S. electronics and entertainment retailer Best Buy closed all nine of its branded stores in China after only five years in the market. Although analysts had believed that China held promise for large growth opportunities, Best Buy ultimately captured less than 1% of the market and struggled to compete against local rival companies Gome and Suning, each of which had more t...

In this paper, we empirically assess the role of individual social capital on personal bankruptcy and default outcomes in the consumer credit market. After controlling for a borrower’s risk score, debt, income, wealth, and legal and economic environments, we find that default/bankruptcy risk rises and then falls over the lifecycle, while a borrower who owns a home or is married has a lower risk...

We first choose what to eat and then we choose how much to eat. Yet as consumer psychologists, we understand food choice much better than food consumption quantity. This review focuses on three powerful drivers of food consumption quantity: 1) Sensory cues (how your senses react), 2) emotional cues (how you feel), and 3) normative cues (how you believe you are supposed to eat). These drivers in...

Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of inn...

  We consider the two well knownminimax and minisum single facility location problems in the plane which has been divided into two regions, and by a straight line. The two regions are measured by various norms . We focus on three special cases in which the regions and are measured by and norms, and block norms, two distinct block norms. Based on the properties of block norms then we use linear ...

Face in China is a well-known word but still lacks a precise and authoritative definition. Other than the counterpart connotation of social norms in western culture, Chinese face is also a cultural construct strongly connected with situational context. In order to explore the general context and the specific connotation of Chinese face, this paper focuses on comparing the difference between ref...

My analysis sheds light on how “preference affirmation” – the act of visibly indicating that you share the same likes or dislikes as someone else – is correlated with friendship, product characteristics and social norms. Preference affirmation is an important consideration as marketers seek to promote their products and leverage the visibility of consumer preferences. This research-in-progress ...

With the development of new media technology, some changes have been brought to traditional shopping. In this environment, live streaming e-commerce has loved by online consumers. We adopted theory planned behavior (TPB), perceived interactivity and utilitarian value as theoretical basis for research. part data collection, we surveyed 600 Chinese consumers, results showed that attitude, subject...