STUDY OBJECTIVES Studies have shown that sleep shelters old verbal memories from associative interference arising from new, more recently acquired memories. Our objective is to extend the forms of interference for which sleep provides a sheltering benefit to non-associative and prospective interference, and to examine experimental conditions and memory strengths for which sleep before or after ...

OBJECTIVE Context may differentially influence expectancy dimensions, in turn affecting drinking behavior. The present study examined alcohol cue and mood contextual influences on expectancy activation, controlling for more stable self-reported expectancy endorsement. We were particularly interested in the specific effects of negative mood on affect-relevant (tension reduction) expectancies. ...

Interference is a major source of short-term errors of memory. The present investigation explores the relationship between two important forms of interference: proactive interference (PI), induced by the need to reject recently studied items no longer relevant to task performance, and semantic interference (SI), induced by the need to reject lures sharing a meaningful relationship with current ...

Research on ad copy design is well-studied in the context of offline marketing. However, researchers have only recently started to investigate ad copies in the context of paid search, and have not yet explored the potential of information cues to enhance customers’ search process. In this paper we analyze the impact of an information cue on user behavior in ad copies. Contrary to prevalent advi...