Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertisi...

The use of information technology to enhance classroom learning and deliver corporate training is the latest trend and focus of much research in the computer-mediated communication (CMC) and development industry. Technological advances continue to alter the various ways in which academic and organizational training is facilitated and conducted. This paper presents a review of the available lite...

New emerging IP services based on differentiated services and the IP security architecture offer the level of communication support that corporate Internet applications need nowadays. However, these services add an additional degree of complexity to IP networks which will require sophisticated management support. The management of enhanced IP services for their customers is thus an emerging imp...

We present a new model that combines ideas from corporate memory structures with concepts from epistemology to introduce a way of modelling group knowledge. Individual belief systems are combined with communication lines and certainty levels in a way that reflects how group knowledge is built up. We show how this model can be used to identify communication groups as well as to extract shared be...

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe. To establish the western researcher's external validity of theories in other countri...

Two main approaches to knowledge management (KM) have been followed by early adopters of the principle: the process-centred approach, that mainly treats KM as a social communication process; and the product-centred approach, that focuses on knowledge artefacts, their creation, storage and reuse in computer-based corporate memories. This distinction is evident not only in KM implementations in c...

Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...

Corporations are facing increasing demands to monitor their compliance with policies and regulations. This research demonstrated one type of analysis tool for monitoring corporate security and privacy practices. Using the Enron email corpus as an example of corporate communications, the research explored methods to identify instances of password sharing, a practice that should be a security con...

This paper discusses the need to consider possible risks to ensure business survival and business continuity before the implementation of new technologies, with specific interest to wireless networks and wireless devices. Information Technology is fast becoming essential within business processes and is considered a technical issue yet neglected at board level. In recent years, there has been a...

Corporate sports sponsorship is an important part of many companies’ corporate communication strategy. We take the example of major football tournaments to show that sponsorship indeed affects the sponsor’s (stock) market value. We find a statistically significant impact of football results (at an individual game level) of the seven most important football nations at European and World Champion...