Corporate social responsibility (CSR) is often used as a key criterion in gauging corporate reputation. This research examined the influence of consumers' attributions on corporate outcomes in response to CSR. Researchers and managers have considered consumers' beliefs about CSR initiatives to be simplistic, serving either economic ends or reflecting sincere social concerns. The results of two ...

Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that ...

Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases social irresponsibility (CSiR). The purpose study is to investigate mediating role reputation on relationships between CSR/CSiR and customer trust, retailer equity, share wallet. As customers may hold a mixed s...

In the current study, authors looked at how companies’ corporate social responsibility (CSR) initiatives affect their reputation in community using stakeholder theory. More specifically, it is claimed that CSR with a particular focus on employees help firms create employee trust, which an essential component of organizational long-term sustainable performance. Administrative fairness as boundar...

 In this paper, we dismiss the traditional contingency argument that corporate staff should have minimal involvement with the decisions that its divisions make, because predictability, which underlies this contingency logic, is erroneous for most large corporations at this time. We offer an alternative theory of corporate involvement for the M-form: under unpredictable environments grea...

Title: Using Brand management to establish network relations: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context Authors: Aasberg Pipirs Julius & Carlsson Christoffer Level: Master thesis, 30hp

T paper shows that corporate social responsibility (CSR) and firm value are positively related for firms with high customer awareness, as proxied by advertising expenditures. For firms with low customer awareness, the relation is either negative or insignificant. In addition, we find that the effect of awareness on the CSR–value relation is reversed for firms with a poor prior reputation as cor...