recent growth and developments in internet and electronic services play a significant role in banking industry all over the world especially in iran. it caused an intensive competition between governmental and non- governmental banks in the field of using e-banking services in a way that each bank attempts to attract more customers using high-quality e-services. ways of delivering services, qua...

The web portals business model has spread rapidly over the last few years. Despite this, there have been very few scholarly findings about which services and characteristics make a website a portal and which dimensions determine the customers’ evaluation of the portal’s quality. Taking the example of financial portals, the authors develop a theoretical framework of the web portal quality constr...

There are many situations in which a customer’s proclivity to buy the product of any firm depends not only on the classical attributes of the product such as its price and quality, but also on who else is buying the same product. We model these situations as games in which firms compete for customers located in a “social network”. Nash Equilibrium (NE) in pure strategies exist in general. In th...

We examine the role of age, gender, and work experience on the propensity to buy, share, and use pirated software. These demographics are key properties of the cognitive-developmental, gender socialization, and occupational socialization theories. We find the overall level of reported buying is low, while the level of sharing and use is high. From the perspective of socialization, we find diffe...

Due to violent and ferocious competition and global changes of new trends, directions and new ways of doing business, financial institutions grapple with new challenges and opportunities in today business. The advancement in technology, information and communication has forced banks and financial institutions into hard competition.  In this new technology era, people as the customers are t...

with the advent of internet banking, new generation of customers appeared. banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. the present study is focused on identifying and rating the effective factors on electronics loyalty of bank tejarat customers. the present research is a descriptive research in a survey method whi...

We evaluated the effect of a loyalty program in terms of its ability to alter normal repeatpurchase patterns and move a brand into an “excess loyalty” position. In doing so we replicate the work of (Sharp and Sharp, 1997) and extend the research by examining an almost identical loyalty program but in a more “promotion sensitive” market (and in a different country) and where a retaliatory price ...

The 11th Pacific-Asia Knowledge Discovery and Data Mining Conference (PAKDD 2007) hosted a data mining competition, co-organized by the Singapore Institute of Statistics. The data set is from a consumer finance company with the aim of finding solutions for a cross-selling business problem. The company currently has two databases, one for credit card holders and the other for home loan (mortgage...

With an increasing competition in the E-marketplace, generating experiences that exceed the customer’s expectations is important in order to acquire and then retain customers. A customer’s experience with E-Commerce extends beyond the interaction with the Web site. Other features such as credit card handling, delivery of products, post-sales support, and so on, influence the customer’s percepti...