today, organizations continuously try to find the ways to gain loyal customers because of their advantages. customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most important methods of creating loyal customers. the present paper seeks to propose a service model developed in traveling and tourism ...

A number of recent marketing studies examine the stock market's response to the release of American Customer Satisfaction Index (ACSI) scores. The broad purpose of these studies is to investigate the stock market's valuation of customer satisfaction. However, a key focus is on whether customer satisfaction information predicts long-run returns. We provide evidence on the market's pricing of ACS...

Many Customer-to-Customer (C2C) online auction providers still do not have a good understanding of Customer-to-Customer trade in Taiwan. The Customer-to-Customer online auction providers still do not have a good understanding of Customer-to-Customer trade behavior and are unable to provide satisfied and effective outcomes for an online auction trade. It is difficult to propose a standard trade ...

Abstract We document systematic differences in bitcoin prices across 11 different markets representing 26% of global bitcoin trade volume. These differences must — due to the identical nature of all bitcoin — result from characteristics of markets themselves. We examine differences across the markets and find that those which do not require customer identification for establishing an account ar...

We study effects of horizontal integration on firm reputation. In an environment where customers observe only imperfect signals about firms’ effort/quality choices, firms cannot maintain reputations of high quality and earn quality premia forever. Even when firms are choosing high quality/effort, there is always a possibility that a bad signal is observed. In this case, firms must give up their...

eBay has integrated Skype (a public voice over IP application) chat and voice into hundreds of categories on eBay sites globally. By integrating Skype in the marketplace, eBay sellers have the option of including Skype functionality to their eBay listings. This fosters more consumer to consumer (c2c) communication, in which eBay sellers can provide better customer care and build trust with buye...

Introduction The distinction between advertising and content may sometimes seem to be blurred on the Net. Consider, for example, the majority of company Web sites, which provide information about the companies and their products and services. From the point of view of their customers and investors, the company and product information is “content”, while from the companies’ perspective, it is “a...

Integrating customers into the innovation process is gaining popularity among companies as means of addressing competitive and market pressures. At the same time, companies are faced with the challenge of selecting appropriate customer integration methods to sustain customers’ engagement and elicit contributions that are useful. We draw from previous research in consumer behaviour to identify c...

As a key to a firm’s success, effective supply chain management practices have received enormous attention from both academics and practitioners. Especially, a shift in a paradigm of supplier-customer relationships from an “arm’s length” type of interaction to a “closer tie” relation in the manufacturing industry has been widely reported (Frazier et al. 1988; Heide and John 1990; The Economist ...