نتایج جستجو برای: customer knowledge management ckm
تعداد نتایج: 1373549 فیلتر نتایج به سال:
In the “now” economy, knowledge, trust, technology, and the relationships among stakeholders are the keys to success. Although for almost eighty years, strategy literature stated that these concepts are important, we were not in a position to effectively leverage and/or effectively execute knowledge and relationship management in real time until the turn of the twenty first century. Many compan...
The approach of knowledge management, business intelligence, and customer relationship management was used as theoretical technologies in order to build an intelligence enterprise framework. Since the business intelligence process can create additional customer value through knowledge creation with the customer, business intelligence can provide users with reliable, accurate information and hel...
Exploratory studies in Collaborative Knowledge Management (CKM) across four domains have identified significantly expanded research requirements for experiential learning. This paper reports preliminary conclusions/propositions. The quality of collaborative (group) learning, particularly in experiential processes such as problem solving and professional practice requires innovative support of k...
The increased reliance on Knowledge Management systems has made certain theorists to suggest that this will enable a surpassing of proximal knowledge creation, unequivocally leading up to more effective knowledge creation by easy codification and sharing of knowledge. However, in general, too much focus has been put on the potential of KM systems rather than its limits and the role of supportin...
Purpose – This paper integrates the knowledge management and marketing literatures to examine the relationships between knowledge management (KM) practices during a service exchange and customers’ satisfaction and behavioral intentions. Design/methodology/approach Data were collected in an experimental setting using video scenarios; hypotheses were tested using MANOVA and ANCOVA. Findings Resul...
The purpose of this paper was to examine the implications of employing multimodal interaction metaphors in Electronic Customer Knowledge Management Systems (E-CKMS). There are several challenges to E-CKMS, such as trust and knowledge retention, structured transfer of knowledge and information overload. As empirical investigations that examine the impact of multimodal interaction on customer sat...
Our minitrack focuses on various cultural aspects of Knowledge Management and Information Systems within organizations. First two papers in our minitrack investigate cross-cultural issues and challenges in managing knowledge within a global firm. The first paper of in this minitrack by Frygell, Hedman, and Carlsson, “Implementing CRM System in a Global Organization National vs. Organizational C...
Shopping centers are an important part of the UK economy and have been the subject of considerable research. Relying on complex interdependencies between shoppers, retailers and owners, shopping centers are ideal for knowledge management study. Nevertheless, although retailers have been in the forefront of data mining, little has been written on Customer Knowledge Management for shopping center...
the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...
For the advances of Internet technologies in recent years, electronic commerce (EC) has gained many attentions as a major theme for enterprises to keep their competitiveness. Among all possible endeavors for the EC, research has shown that effective management of customer relationships by taking advantage of customer knowledges is a major source for keeping competitive differentiation. Therefor...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید