INTRODUCTION Customer orders in international supply networks can have different importance due to e.g. various order sizes or customer values (Pardoe, Stone 2005). Thus, customer orders should be assessed and treated individually in order to distinct between more or less profitable ones, as creating superior customer value is a key element for companies' suc-This concept explicitly focuses on ...

In this article the authors demonstrate how a customer lifetime value approach can provide a better assessment of advertising effectiveness that takes into account post purchase behaviors such as word-of-mouth. While for many advertisers word-of-mouth is viewed as an alternative to advertising, the authors show that it is possible to quantify the way in which word-of-mouth often complements and...

W ylie Vale, professor and head of the Clayton Foundation Laboratories for Peptide Biology at The Salk Institute, member of the National Academy of Sciences, and leader in the field of neuroendocrinology, passed away in his sleep on January 3, 2012 while vacationing in Hawaii. He was 70 years old and is survived by his wife Betty, his daughters Elizabeth and Susannah, his granddaughter Celeste,...

Since the early 1980s, the concept of relationship management in marketing area has gained its importance. Acquiring and retaining the most profitable customers are serious concerns of a company to perform more targeted marketing campaigns. For effective customer relationship management, it is important to gather information on customer value. Many researches have been performed to calculate cu...

Central to a firm’s growth and marketing policy is the revenue and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to assess the profitability of customers in a networked setting. In such settings, the presence of one type of customer can affect th...

This paper proposes a novel approach to the estimation of Customer Lifetime Value (CLV). CLV measures give an indication of the profit-generating potential of customers, and provide a key business tool for the customer management process. The performances of existing approaches are unsatisfactory in multi-service financial environments because of the high degree of heterogeneity in customer beh...

Previous work on the solution to analytical electronic customer relationship management (eCRM) problems has used either data-mining (DM) or optimization methods, but has not combined the two approaches. By leveraging the strengths of both approaches, the eCRM problems of customer analysis, customer interactions, and the optimization of performance metrics (such as the lifetime value of a custom...

Share of wallet is a key factor in Customer relationship management system (CRM) which is an important application of E-business. Research has found that share of wallet is an important indicator to measure customer loyalty and customer potential value. On the basis of the existent marketing literatures, this study analyzes the variables influencing share of wallet according the traits of the B...

The Rockefeller University Press $30.00 J. Cell Biol. Vol. 185 No. 3 521–534 www.jcb.org/cgi/doi/10.1083/jcb.200809136 JCB 521 Correspondence to Ronald D. Vale: [email protected] Abbreviations used in this paper: APC, antigen-presenting cell; cSMAC, central SMAC; CTB, cholera toxin subunit B; GPI, glycosylphosphatidylinositol; ITAM, immunoreceptor tyrosine-based activation motif; SMAC, supramol...