commercial banks and financial institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. from a strategic standpoint, customer relationship management (crm) mobilizes resources around customer relationships rather than product groups and fosters activities that...

Purpose of this paper The paper provides a better understanding of the interrelatedness of customer and service orientations in the organizational structures of capital goods manufacturing companies. Design/methodology/approach A qualitative, multi-case research design was employed using 36 European capital goods manufacturing companies. Findings This article explored four different patterns of...

This study uncovers the ignored role of institutional environment for marketing strategy and customer relationship management. Hypothesis tests in a sample of Chinese firms find support that channel networking strengthens the customer orientation–customer trust/commitment– firm performance (CTP) causal chain. In addition, the results show that government networking moderates this chain in a non...

in today's competitive markets, with orientation companies towards customer satisfaction, customer relationship management (crm) is more complicated. the main question is how to identify profitable and key customers of company. companies can segmenting their customers into different groups based on the specific criteria by identify and analyzing the characteristics of their behavior. these...

a r t i c l e i n f o Little is known about how various strategic orientation dimensions determine market orientation. The authors identify four key dimensions of a firm's strategic orientation as critical antecedents to market orientation: the firm's aggressiveness, its future orientation, the extent of marketing formalization, and risk proclivity. Moderating effects of two environmental force...