The COVID-19 pandemic has changed people's behavior to be reluctant visit health facilities, especially hospitals. This an impact on cash flow and makes hospital business competition more stringent, so it's necessary determine a strategy maintain patient loyalty. purpose of this study analyze the effect customer relationship marketing loyalty in identify supporting strategies that use as compet...

IntroductIon The traditional channels of marketing are gradually being transformed by, or assimilated into, the global network represented by the Internet and modern information technology (IT) applications. Unfortunately , in most cases, the current IT systems are not fluid and dynamic enough to cope with ubiquitous customers who can contact the firm through a multitude of communication channe...

Usaha jada percetakan dan iklan ini merupakan sebuah perusahaan yang bergerak pada bidang digital marketing berlokasi di Kota Malang, Jawa Timur. Dikarenakan tersebut belum menerapkan Sistem Informasi maksimal maka dibuatlah dokumenPerancangan Marketing dibuat dengan bertujuan untuk membuat dokumen SRS (Software Requirements Spesification) standar ISO/IEC/IEEE 29148:2018. Dengan menggunakan met...

This paper presents an empirical examination of the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV), as well as the role of marketing in this relationship. We examine a unique database from the U.S. automobile market, comprised of 10 years of survey-based brand equity measures as well as acquisition ra...

There are approximately 1.4 million non-profit organizations in the United States (The Urban Institute, 2006). The non-profit sector currently accounts for 5.2% of gross domestic product in the United States, reporting $1.4 trillion dollars in revenue and $1.3 trillion dollars in assets and employing 9 percent of the country’s workforce (The Urban Institute, 2006). The nonprofit sector is extre...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

Green Marketing (GM) concepts provide suitable solutions for balancing efficiency and environmental concerns. The objective of this paper is to an extensive bibliometric literature review on ‘green marketing’ as a term concept. Articles were located through scopusr database over period 20 years (2000 - 2020). population in question 1,104 scientific publication titles (9 November Mendeley softwa...