Traditional micro-economic theory assumes that consumer preferences are independent of market forces like supply, demand, and price. However, this assumption is inconsistent with psychological research on commodity theory (Brock 1968). This research has found that scarcity enhances the desirability of experiences and objects. Two studies were conducted to test the possibility that these scarcit...

The purpose of this study was to describe the differences in the multidimensional structure of socialand personality-trait words as a function of experience within a specific subculture. Fifteen freshmen and 15 seniors at Princeton University ascribed 60 trait adjectives, 20 of which belonged to the student slang lexicon, to people they knew. Disassociation measures between pairs of traits were...

background: for the controlling of hospital infectious, keeping hospitals' environmental health in a good condition is of importance. keeping environmental health situation of hospitals in a good condition is very important to control of hospital infectious. a descriptive survey was performed at the all nine hospitals of kermanshah university of medical sciences, iran, in 1998. methods: the dat...

The factors in self-report inventories measuring the five-factor model (FFM) correlate with one another although they theoretically should not. Study 1 showed, across three different FFM-questionnaires, that almost all of the common variance between factors can be attributed to a single general factor related to social desirability. In Study 2, simple rephrasing of items from a FFM-questionnair...

Research on achievement goals has demonstrated that mastery goals positively impact achievement-related outcomes, but paradoxically hold an inconsistent relation with academic achievement. We hypothesized that this relationship depends on the reason why students endorse mastery goals--namely, to garner teachers' appreciation (social desirability) or to succeed at university (social utility). Fi...

Over the past few years continuously new process capability indices have been developed, most of them with the aim to add some feature missed in former process capability indices. Thus, for nearly any thinkable situation now a special index exists which makes choosing a certain index as difficult as interpreting and comparing index values correctly. In this paper we propose the use of the expec...

Adopting an alternative, yet complimentary view to the traditional, performance-based task/technology fit perspective, we examine the post-adoption of social network sites (SNS) by extending the concept of IT desirability as a central predictor of SNS continuous-use. We conceptualize SNS desirability as reflecting the affective relationship individuals experience with SNS, an approach that emph...

abstract the decisions and personal preferences of the designer are vital for all aspects and stages of the design. to elaborate, the designer has the central role in creation, development, detailing and construction of the built forms. also, the scientific/engineering evaluations of the design models are carried out under the directions and decisions of the designer. the paper explores the con...

We propose a normal modal deontic logic based on a dyadic operator, similar in structure to the temporal “until”. By bringing significant expressiveness to the logic, it allows both the definition of a monadic desirability operator similar to the SDL obligation, and the expression of the relative level of desirability of target formulae. The interpretation of this logic on a linear structure of...