This paper aims to investigate the factors that influence brand image of a destination. research examines impact destination awareness, quality, and e-WOM on image. The sample data used in this study were 112 respondents from 7 provinces Indonesia. Multiple linear regression was test significance effect independent variable dependent variable. results IBM SPSS 25 show quality can affect destina...

The starting point of the presented research is theory destination marketing, in which concept branding key element. Destination models include idea visual brand identity, includes logo as a crucial Since 1980s, sustainable development has shaped society and global economy, including tourism. Tourists are increasingly guided by analysis tourist area terms importance nature possibility spending ...

Purpose Widespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value co-creation, social commerce information sharing, and brand equity. Design/methodology/approach A quantitative approach was applied analyse data collected from a global online survey. Hypotheses were tested using PL...

Based on the scientific literature, this paper emphasises destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse implications it plays regarding visitors’ satisfaction, their intentions revisit recommend it. In terms of methodology, a confirmatory factor analysis was used test model research hypotheses. The sample composed 507 tourists who vi...