Destination Management Organization (DMO) is the most important element in tourism governance. As an integrated management system, tasks and functions are inherent marketing destination governance fields. The purpose of this study to formulate a strategy for developing sustainable DMO on Wangi-Wangi Island. research analysis uses participatory approach with principles corporate data was process...

This study explores the changing role of Destination Management Organisations (DMOs) in response to COVID-19 Pandemic within regional context Tropical North Queensland. A case a Regional Tourism Organisation (RTO) is utilised gain insights into external and internal stakeholder perspectives on DMOs COVID-19. research adopts qualitative approach investigate specific phenomenon Pandemic. The was ...

In this report, we develop a model to predict the Airbnb user’s booking destination country based on their demographics and session data. This model is very helpful in providing personalized recommendations and targeted marketing to enrich user experience and optimize business conversion. The dataset we used was provided by Airbnb’s user information. The given problem is modelled as a classific...

the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Research on marketing and the enriching practices proved more conclusively that marketing is not just a set of specific activities. Marketing is above all contemporary management logic. Moreover, in order for marketing to develop as a business function (one of the many functions carried out by organizations) it has to be developed in terms of marketing management logic. What is more, the curren...