This research paper identifies the functions and processes of branding in relation to the pharmaceutical industry with a comparison to the Fast Moving Consumer Goods (FMCG) industry; using previous research demonstrating elements of branding being introduced in greater depth to the pharmaceutical industry; with the goal of adding measurability to ensure successful transition. The study consider...

In this paper we address the optimization of the tactical planning for the Fast Moving Consumer Goods (FMCG) industry, in which numerous trade-offs need to be considered over possibly thousands of Stock-Keeping Units (SKUs). An MILP model for the optimization of this tactical planning problem is proposed. This model is demonstrated for a case containing 10 SKUs, but is intractable for realistic...

Napjaink egyik legégetőbb témája a környezetvédelem, amely egyre több vállalati promóciós tevékenység során megjelenik. Az internet térnyerése, digitális világ és közösségi média előtörése újabb lehetőségeket nyitott vállalatoknak zöld tevékenységek folytatásához. A tanulmány célja, hogy megvizsgálja az online térben fogyasztók hozzáállását cégek környezetvédelemmel kapcsolatos hirdetéseihez kü...

How do tobacco companies take responsibility for social issues under the business existence on health problems and economic issues. The research focuses a small amount of in corporate (CSR) duty Tobacco Company. Through Sampoerna Retail Community (SRC), PT HM Tbk shows different takes problem-solving CSR controversial qualitative research, data, primary data (interviews observations) secondary ...

Abstract The customer relationship strategy as part of the general business is focused on interest for clients, having a main objective strengthening long-term between companies and clients. essence Customer Relationship Management (CRM) dwells in preserving partnerships, bringing added value within relation delivering customised propositions to individual By providing personalised products or ...

The development of fast-moving consumer goods (FMCGs) retail has demonstrated an evolution buyer–seller interactions. In the era digital transformation, FMCGs and micro, small, medium enterprises (MSMEs) can easily use website applications to shop for various products from suppliers, make payments, access a wider variety with more efficient delivery. However, empirical studies on loyalty driver...