With popularity of Hanfu culture, more and people know are fond Hanfu. has gradually become popular from the once niche clothing, willing to buy wear Therefore, scale industry is growing. Due increase in brands products industry, that customers can choose have also increased, many stores encountered challenges, competition increasingly fierce. This article segments different depend on buying mo...

The fashion industry is one of the most wasteful consumer industries in world. Through advent fast – trendy, low-cost clothing produced by global brands has evolved from a durable good to daily purchase. In recent years, concept circular economy, framework for more efficient, closed-loop emerged as key way forward transition sustainable and less industry. This paper investigates how Swedish imp...

This paper starts with the current development of clothing industry in China and uses a research method literature analysis case comparison. The problems uneven categories, vacant style diversity, vague brand positioning Chinese market are identified. Based on study summarises three characteristics that sub-brands should have multi-category development, diversified styles, exclusive positioning...

Consumers may avoid purchasing luxury brands, which cause negative feelings, such as low income and moral beliefs. It is essential to know the factors that affect intentions consumption develop suggestions for businesses market these products this relatively less studied aspect of consumer behaviour. In study, feeling guilt arising from high-priced clothing effect love money, expresses individu...

Due to rapid economic development and a burgeoning middle class, China has attracted consumer market competition from around the world. The market environment in China, however, is culturally complex. Juxtaposed between traditional Eastern values and Western materialism, China presents unique challenges regarding brand positioning. Within this scope of inquiry, the authors explore an important ...

BACKGROUND Iran is one of two main target markets for tobacco smuggling in the WHO's Eastern Mediterranean Region. The Iranian government has a local tobacco monopoly but there is high demand for international brands. Informal reports show about 20% of cigarette consumption is smuggled brands. This pack survey study is the first in Iran to gather validated information on use of smuggled cigaret...

This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, digital-first production distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use legacy industry power, networks, expertise to transform stars into global brands creation toy, clothing, lifestyle produc...