Abstract The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, this has ultimately called for green products awareness consumption. main purpose of study was to assess the effect university students’ on their purchasing intentions. specific objectives were identify whether awareness, price, availability, value quality influ...

development of a suitable method for color sorting of agricultural products such as: tomato, apple and orange, based on surface reflection and image formation was the goal of this research. a suitable scheme of color differentiation using an optic head and electrical processing circuitry for separating red from green and other colors is presented. a photo-conductive transducer, electrical resis...

Purpose This research examines current and prospective consumer perceptions, purchase intent and parent brand evaluation due to green brand – line and category extensions by marketers of established (non-green) brands for products with high versus low perceived environmental impact. Design/Methodology/Approach Response to online surveys by 602 pet-owners at social networking websites. The quasi...

This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing—the business of selling electricity products distinguished by their environmental attributes—seeks to deve...

a r t i c l e i n f o Keywords: Sustainability Green marketing Green supply chain Industrial marketing Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply ch...

Information Communication Technology (ICT) has a strong impact on sustainable development due its rising demands for energy and resources needed when building hardware and software products. Most of the efforts spent on Green ICT/IT have been dedicated to addressing the effects of hardware on the environment but little have been considering the effects of building software products as well. Eff...