Online purchase behavior is definitely an interesting and relevant issue for marketeers today. In this paper, we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase intention. The first model is trust-oriented and argues that online purchase intention is primarily predicte...

Purpose This research examines current and prospective consumer perceptions, purchase intent and parent brand evaluation due to green brand – line and category extensions by marketers of established (non-green) brands for products with high versus low perceived environmental impact. Design/Methodology/Approach Response to online surveys by 602 pet-owners at social networking websites. The quasi...

This paper investigates female shoppers’ attitude and purchase intention toward green cosmetics. Underpinned with an extended theory of planned behavior model, the research framework examines consumers’ intention. In addition, moderating influence consumer involvement is tested. Data (n = 408) were collected from South Africa analyzed through structural equation modeling. The results show that ...

Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

This study aims to analyze the effect of Green Perceived Value (GPV) and Brand Knowledge on Purchase Intention Buying Products through Attitude Towards Purchasing Products. The data was obtained directly distribution questionnaires, Google Docs, WhatsApp consumers who have purchased number respondents in this research 200 people. Questionnaire results were processed using Smart PLS version 3.29...

This study examines the decision-making process of customers focusing on how purchase intention is transformed into actual purchase. Specifically, we investigate 1) how purchase intention is formed, 2) how purchase intention drives action, and 3) what factors stand between purchase intention and action. After reviewing literature on purchase intention and action, and the product evaluation mech...

Current research evaluates the mediating role of attitude toward green brand and moderating effect trust for relationship positioning customer value with purchase intention. Data was collected from 464 University students help snowball sampling technique. Results describe that has noteworthy impact on also illustrate significant brand. Moreover, act as partial mediator Furthermore, moderator Th...