What is the relationship between computer games and cinema? Spin-off games based on major fi lm franchises are common, especially in genres such as science fi ction, action-adventure and horror. Some games have also made the transition to the big screen, none more prominently than the Tomb Raider series in Lara Croft: Tomb Raider (2001). The potential benefi ts of such tieins are apparent at th...

The purpose of this study was to explore the effectiveness of cinema advertising. Specifically: To quantify the proportion of cinema audiences who had an opportunity to see advertising messages screened prior to a movie; to calculate the number of brands recalled by movie goers exposed to advertising messages; and to detail the level of advertisement recognition displayed by movie goers exposed...

In December 2007, the Cinemateca Portuguesa (the Portuguese Film Museum) ended a yearlong programme dedicated to ‘national genres’ with a selection of 18 Portuguese fi lms not associated with any particular genre, but with the category of ‘Portuguese cinema’ itself . It seemed an odd choice, even if one took into account the very loose definit ion of ‘f i lm genre’ of the previous months – who ...

Автор рассматривает эстетическую природу телевидения, составляющие компоненты художественного образа, язык выразительных средств различных искусств и природную связь ТВ с кинематографом. The article examines the aesthetic nature of television, components artistic image, «language» expressive means arts and natural connection TV with cinema.

The study of Modernism has often been divided by a seemingly unbridgeable gap between what has been deemed " high " art, esoteric works intended for the privileged few, and " low " culture-works intended for the groveling masses. In the first category are traditional art forms such as painting, sculpture, and literature. The lower art forms include mass-produced works that are accessible by des...

This research shows the image of child in Jordanian cinema. The study sample consisted is semiotic analysis cinematic film "Theeb", where researcher worked on analyzing four scenes (Master scene) from film: longest daytime scene, night shortest and analyze them semiologically. researchers used Roland Barthes's theory analysis. Barthes divides visual message into two parts, "iconic message" whic...

The contemporary essay film is situated within the deep transformations of cinema that led to post-cinema, just as it arises from revolution experienced by classic documentary, now transformed into post-documentary, whose main axes are subjectivity and thought. Following ideas Deleuze Guattari, can be considered a sign new image thought derived but more complex. mode in general, way thinking, a...

This article examines the structure of teacher’s image and its semantic content in Soviet Russian cinema. In 30s, it appeared to be a generalizing nature; 40s, teachers were idealized, cinema “Thaw” period teacher appears as person with entire spectrum human feelings. cinematography, specifics activity demonstration his awareness place pedagogical process depended on social attitudes. Thus, eac...