This article revisits and uses the so-called U-Commerce framework to challenge financial services marketing decision makers to consider reformulating marketing objectives in an age of ubiquitous technological networks. It outlines the 4 U’s of U-Commerce – ubiquity, universality, unison and uniqueness, and revisits the original framework used to conceptualize U-Commerce. Then it identifies and ...

Demonstrates the usefulness of the traditional marketing model in developing e-commerce marketing strategies. Discusses four e-commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e-commerce strategies could be applied to a real company using the integrated

In the context of continuous development Internet and close cooperation international economy, Xiaohongshu, as a cross-broad e-commerce company, is exploring its best marketing strategies. This article analyses threats drawbacks Xiaohongshu through SWOT then put forward related suggestions. While constantly trying new plans, it should also improve correct shortcuts to respond risk competition i...

A longitudinal study of the international behaviour of Swedish suppliers is presented. Three different types of supplier are identified: simple suppliers, advanced suppliers, and own product suppliers. Factors influencing the internationalisation of these suppliers are discussed. It is concluded that the firms’ offer and the customers’ buying strategies influence the firms’ international behavi...

Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to ...

To achieve overall business goals, GQM+Strategies® is an approach that aligns the business goals at each level of an organization to strategies and assesses the achievement of goals. Strategies derived from business goals are based on rationales (context factors and assumptions). Because extracting all rationales is an important process in the GQM+Strategies approach, we propose Context-Assumpt...