[Preliminary and incomplete: please do not cite without authors’ consent] We describe methods to estimate demand parameters and bound elasticities in the presence of unobserved choice set heterogeneity. We show that an estimation bias arises whenever the econometrician mistakenly imputes to individuals supersets of their true but unobserved choice sets. We propose estimation methods that avoid ...

This research examines the behavior of manufacturers and retailers in the presence of merchandising allowances. Merchandising allowances are fees manufacturers pay retailers to encourage them to allocate certain in-store promotional activities to the manufacturers’ brand. According to estimates, retailers collect billions of dollars in these allowance payments annually. Using a three-stage game...

This research examines the behavior of manufacturers and retailers in the presence of slotting allowances. Slotting allowances are fees manufacturers pay retailers to encourage them to carry a new product or allocate premium shelf space to a product. According to estimates, retailers collect billions of dollars in allowance payments annually. Using a four-stage game, I formulate a vertical stru...

We present a loosely coupled, partitioned scheme for solving fluid–structure interaction (FSI) problems with the Navier slip boundary condition. The fluid flow is modeled by Navier–Stokes equations an incompressible, viscous fluid, interacting thin elastic structure membrane or Koiter shell type equations. and are coupled via two sets of coupling conditions: dynamic condition describing balance...

I marketing applications, it is common that some key covariates in a regression model, such as marketing mix variables or consumer profiles, are subject to missingness. The convenient method that excludes the consumers with missingness in any covariate can result in a substantial loss of efficiency and may lead to strong selection bias in the estimation of consumer preferences and sensitivities...

Quality Function Deployment QFD was conceived in Japan in the late 1960s. The case study will illustrate how QFD was used to develop a new.QUALITY FUNCTION DEPLOYMENT QFD: A CASE STUDY. quality function deployment in healthcare a literature review and case study Application of the technique will be provided in a case study. quality function deployment case study pdf The case study will illustra...

In Why Some Ideas Survive and Others Die: Made to Stick, Heath and Heath (2007) identify six key qualities of successful ideas that make them “sticky.” Within their framework, sticky ideas are simple, unexpected, concrete, credible, emotional, and delivered in story form. Although their research is primarily focused on the effectiveness of myths, advertisements, and slogans, these qualities app...

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