The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

How does culture impinge affect international marketing mix decisions? This question is first dealt with through an assessment of the literature. Postulated or tested relations between cultural dimensions and each marketing mix variable are then presented. Concluding comments cover research issues and managerial implications. As most students of international marketing would agree, culture is a...

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates increase its brand awareness potential customers. The purpose of this research (1) identify strategies has carried out in building awareness, (2) measure level customers, (3) determine solution proposed implementation right strategy a...

Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the ‘‘long tail”, defined in this research as the many less popular keywords employed by users to search the Internet, and suggest that search engine marketing campaigns need to have hundreds or thousands of keywo...

Diffusion models have been used traditionally in marketing for capturing the lifecycle dynamics of a new product, for forecasting the demand for a new product, and as a decision aid in making pre-launch, launch and post-launch strategic choices. Since their entrance into marketing, diffusion models have become increasingly complex. This complexity has been driven by the need to enhance the fore...

the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...