We examine decision makers ’ use of tacit linguistic intuitions and explicit linguistic knowledge for brand name translations from English to Chinese. We present a market study, which reveals that managers intuitively use linguistic sound and meaning characteristics, that is, which sounds and meanings best fi t for the Chinese translation of the English names. A subsequent experiment shows that...

Corpus based approaches to machine translation namely Example based machine translation and Statistical machine translation have received wide focus in the recent years. Hybrid approaches combining the two further improved the performance. Indian language machine translation has mostly focussed on rule based machine translation. We propose a hybrid approach to Example based machine translation ...

in the field of critical literature, siavash kasraie and ahmad matar's poems can be comparatively analyzed in terms of their social background, poetic content and linguistic strategies. applying a.van dijk’s socio–cognitive model of discourses studies, this paper uses critical discourse analysis to identify discourses formed in the works of the poets and analyzes the ideologies and discourse-or...

Walter Benjamin proposes that a work of art does not belong to a specific time; rather it is transient. A work of art has a 'temporal effect' which is considered as the 'context' of the work in which it has been written. The 'context' cannot be reconstructed to be the same as what once existed;it is constructed.Translator's job is to recreate the life of the original work from one language to a...