Abstract   Vertical cooperative (co-op) advertising is typically a cost sharing mechanism and coordinated effort by the channel’s members in order to increase demand and overall profits. In this marketing strategy, the manufacturer shares a fraction of the retailer’s advertising investment. This paper studies the advertising and pricing decisions in a retailer-manufacturer supply chain in which...

Sustainability in supply chains is increasingly becoming one of the main themes in operations and supply chain management literature and business practices. Within the framework of Sustainable Supply Chain Management (SSCM), this paper studies the sequential pricing and stocking decisions in a closed-loop supply chain when the firm makes its sourcing decisions in dual supply channels including ...

Under the tide of globalization and mass customization, manufacturer is seeking dynamic outsourcing of some operations to other specialists (i.e. contract manufacturer) in order to improve cost effectiveness of its supply chain. The benefits of outsourcing cannot be realized unless information sharing and coordinated scheduling between independent organizations in a supply chain are well config...

This study explores the use of influence strategies and social mechanisms by the manufacturer to achieve supplier flexibility. Major components of marketing research of previous studies related to influence strategies and measures flexibility in the supply chain context are used. This empirical study utilized 300 survey samples from senior management at Small Medium Enterprises (SME)s. Results ...

In this research, two risk hedging strategies, the option contract and the advance purchase discount contract, are investigated within a manufacturer–retailer two-echelon supply chain context. This study offers three contributions. First, the optimal decisions under the two contracts from the perspectives of both the manufacturer and the retailer are determined. Second, circumstances under whic...

The paper reports on the results of a five-month project utilizing Radio Frequency Identification (RFID) along a fashion retailing supply chain. The supply chain included the fashion manufacturer Gerry Weber and department store retailer Kaufhof. The project identified numerous issues that should be addressed in a successful implementation of RFID including the technical choices and design of t...

In this paper, we study the impact of carbon tax on carbon emission and retail price in a two-echelon supply chain consisting of a manufacturer and a retailer. Specifically, by adopting two types of contracts, i.e., the modified wholesale price (MW) and the modified cost-sharing contract (MS), supply chain coordination is achieved, which promotes the supply chain efficiency. Our study shows tha...

The paper explores the pricing policies and green strategies in a duopoly green supply chain with vertical and horizontal competition, which includes a green manufacturer, a traditional manufacturer and a common retailer. The purpose of the paper is to address the following research problems: (1) How manufacturers’ market power influences the pricing policies and green strategies of supply chai...

<p style='text-indent:20px;'>In this article, a three-echelon closed-loop supply chain is considered under sustainability consideration through remanufacturing of waste materials. Depending upon quality, the collector collects used products and forwards to manufacturer for remanufacturing. The offers reward or incentive consumers influence them return items. shortfall amount collected ite...