Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of varying customer tastes or expectations for quality. Our model blends elements of the returns to quality, customer lifetime value, and service prof...

Industry platforms have become an increasingly popular topic. Scholars in fields ranging from economics and strategy to operations management, marketing, law, computer science all are contribut...

Journal of Marketing Research Vol. XLII (February 2005), 96–108 *Clara Agustin is Assistant Professor of Marketing, Area of Management and Organization Studies, Department of Business and Economics, Universitat Pompeu Fabra (e-mail: [email protected]). Jagdip Singh is Professor of Marketing, Marketing and Policy Studies Department, Weatherhead School of Management, Case Western Reserve Univ...