Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two different kinds of marketing models: the common retailer and the exclusive shop. Design/methodology/approach: With suppliers who manufacture the alternative commodities and retailers in the dual-channel supply chains as th...

To ascertain the possible impact of Rogerian Science on nursing in Spain, a bibliographic study of journals publishing in Spanish has been carried out. The results indicate a scarcity of articles on Rogers’ model, which is in line with the present authors’ perception of a general lack of awareness and appreciation of the model within their own national (Spanish) nursing community. Bibliographic...

Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasising the role of effective and strategic internal communication to the success of the organisation. This paper briefly positions internal communication and within its scope, analyses the marketing, advertising and public relations components of marketing communication towards an integrated fram...

Editorial: It’s Never Good-bye to Marketing Science Eric T. Bradlow 963 The Sealed-Bid Abstraction in Online Auctions Robert Zeithammer and Christopher Adams 964 Commentary: Bidders’ Experience and Learning in Online Auctions: Issues and Implications Kannan Srinivasan and Xin Wang 988 Commentary: Do Bids Equal Values on eBay? Ali Hortaçsu and Eric R. Nielsen 994 Rejoinder: Causes and Implicatio...

Purpose – The purpose of this paper is to review state-of-art literature on adoption of CRM technology, including the CRM in multichannel environment and provide a comprehensive view of insights gained in this area of research through the bibliography. Design/methodology/approach – All together, nine databases were searched on the basis of four main descriptors which provided identification of ...

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the...

Banks faces the challenges of managing marketing campaign leads in its data warehouse. The management of marketing campaign leads in data warehouse with real time updating and recording is complex especially when multiple campaigns are active simultaneously. To prevent the customers from being contacted too often for salesbased marketing contacts, the concept of Recency Frame is introduced to s...

Social networks have become an additional marketing channel that could be integrated with the traditional ones, such as news and television media, as well as online channels. User participation as a main feature of the social networks imposes challenges to the traditional one-way marketing, resulting in companies experimenting with many different approaches, thus shaping a successful social med...

Based on a survey of 505 corporate clients from the information technology industry, this study uses a logit statistical model to analyze whether such factors as loyalty, trust, client importance, intimacy between customer and supplier and the cost of changing suppliers may affect the choice of the marketing channel used by the client. The results show that the greater intimacy between a suppli...