A web application uses two words “web” and “application”. Where web means web browser and application means computer software. Web browser is used to search the information on the World Wide Web i.e. www or on Internet, where as application is used to solve the single or multiple tasks, depending on the type of application. In this way, we can say that a web application is computer software to ...

This article evaluates a firm’s service cost structure and the associated cost allocation methodology and its impact on pricing strategy, which manifests in revenues or market share, profitability, and customer satisfaction. We discuss a cost allocation methodology which will be useful in conjunction with other marketing tools in development of a pricing structure for a firm’s services against ...

As a new developed marketing strategy in recent years, viral marketing attracts great attention from scholars and enterprises. Many enterprises try to adopt it for marking new product in order to greatly improve large sales and to quickly recoup the cost. But how marketing efficiency is actually? How fast marketing propagating speed is on earth? Especially for a given deadline, can the enterpri...

This paper details an ongoing research study centred on the impact of the Internet Marketing within Small and Medium Enterprise’s (SMEs) in the United Kingdom (UK). It addresses the need for and development of, Critical Success Factors (CSF’s) to facilitate Internet Marketing and its acceptance by those SMEs with little or no knowledge of marketing, the Internet or of Customer Relationship Mana...

Motivated by the operational environment in high-tech industries, this paper examines the coordination between and when time to market and capacity marketing operations utilization are both main factors. In contrast to earlier joint lot-sizing literature which focuses on price-quantity coordination, our model captures the inter-relationship between order quantity, capacity level, and lead-time....

The importance of the internet as commercial platform is by now universally recognized and increasingly businesses adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet

This article examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

Purpose – The purpose of this paper is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Design/methodology/approach – Data were collected from the West (i.e. the USA and Europe) and the East (i.e. Asia). Partial least squares (PLS) was used to estimate s...

Title of dissertation: DIFFUSION DYNAMICS IN INTERCONNECTED COMMUNITIES Xiaoya Wei, Doctor of Philosophy, 2015 Dissertation directed by: Professor Eyad H. Abed Dept. of Electrical & Computer Engineering In this dissertation, multi-community-based Susceptible-Infected-Recovered (SIR) and Susceptible-Infected-Susceptible (SIS) models of infection/innovation diffusion are introduced for heterogene...