The relevance of the research problem is determined by need to increase competitiveness enterprises in conditions increased competition global market. purpose article was conduct a theoretical analysis and develop methodological support for search effective marketing tools during implementation creative strategy. To achieve goal, following methods were used: logical generalisation; comparative ...

Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With rapid development of trends, consumers desire to be looked modern, stylish, and fashionable. This adopts neutral fashion, making it suitable individuals any gender. In its marketing strategy, ERIGO incorporates Integrated Marketing Communication (IMC). research examines appl...

Background ISMS'S bylaws state that its purpose "... is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. " Note the emphasis on implementation and on practice. The Society's goals are well served by its journal, Marketing Science, and it has recognized out...

BACKGROUND In 1981 the World Health Assembly (WHA) adopted the International Code of Marketing of Breastmilk Substitutes out of concern that inappropriate marketing of breastmilk substitutes was contributing to the alarming decline in breastfeeding worldwide and the increase in child malnutrition and mortality, particularly in developing countries. OBJECTIVE To document progress, challenges, ...

This paper studies how strategy – formally defined as ‘the smallest set of (core) choices to optimally guide the other choices’ – relates to the strategist, for example, whether an optimal strategy should depend on who is CEO. The paper first studies why different people may systematically consider different decisions ‘strategic’ – with marketing people developing a marketing-centric strategy a...

Background ISMS’s bylaws state that its purpose “... is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Note the emphasis on implementation and on practice. The Society’s goals are well served by its journal, Marketing Science, and it has recognized outs...

In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...