The aim of the exploratory study was to gain an understanding key uses and features from those who use project management software better understand user benefits which in turn aids choosing advertising language for specific target audience segments targeted marketing campaigns.

When consumers purchase products, they will consider the brand first, because it indirectly leads consumers to associate the products with the quality, functions, and the design. Based on the smiling curve, it showed enhancing the marketing or R&D will create value-added to the products or brands. Thus, this study intended to use brand marketing to create brand value. However, there are many cr...

Few studies address the marketing budgeting problems of platform firms operating in two-sided markets with cross-market network effects, such that demand from one customer group in the platform influences the demand from the other customer group. Yet such firms (e.g., newspapers whose customers are both subscribers and advertisers) are prevalent in the marketplace and invest significantly in ma...

Questions remain about how we can initiate use of vasectomy and other underutilized birth-control methods for men over contraception medication women. This paper’s analysis sex promotion in Nigeria, utilizing the indicators continually featured extant literature, uncovers result masculinization marketing use. People are projected to change their conceptive activities decelerate populace increas...